What the Apple Ads MCP server does
Learn what the Apple Ads MCP server reads and changes, how it connects to your ad account, and how credentials and spend permissions are controlled.
Your ad account through typed tools
Apple Ads MCP is a hosted service that connects a remote MCP client to the Apple Ads Platform API. The client can call 25 tools to inspect your account, request reports and make the changes you explicitly authorize. You do not need to run the server on your laptop.
The server URL is https://appleads-mcp.com/mcp. Sign in to this website, connect your Apple Ads account when account connections become available, choose your default ad account, then authorize your MCP client. Website sign-in, Apple credentials and MCP authorization are separate steps.
Read, compare and change
- Read: campaigns, ad groups, targeting keywords, negative keywords and performance reports.
- Compare: two date ranges for the same campaigns, plus daily budget utilization.
- Change: pause or enable campaigns, ad groups and keywords; update daily budgets and bids; add keywords or negative keywords.
- Create: paused App Store search-results campaigns and paused ad groups using manual CPT bidding.
The tool directory lists the actual inputs and examples. This connector does not expose every operation in Apple's API.
Control spend access
Every new connection starts read only. There are two tiers: read and spend. All advertising mutations, including pausing, require spend access and the exact confirmation ENABLE SPEND CHANGES. New campaigns, ad groups and targeting keywords start paused. You can return to read only from your account page or through the access tool.
Credentials and data
Apple Ads account authorization is separate from website sign-in. Account connections are being prepared; the client will receive tool results rather than saved credentials. Advertising payloads are not stored in operational logs. Read the privacy policy for storage and deletion details.
Get connected
- Check Apple account connection availability.
- Open your account, check connection availability and choose an ad account once connected.
- Add the remote MCP server to your client.
- Ask for connection status and a campaign list before requesting a report.
Access and billing
Subscriptions are not enabled on this service. Charges for advertising are managed separately by Apple.